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College Radio Promotion in 2014

College Radio Promotion in 2014

Last night I was fortunate enough to have Bram from the syndicate presenting to my class, Music Business Marketing, at IUPUI. Bram is a tenured music industry veteran and he has extensive experience in metal radio promotion. In sharing his story and explaining radio promotion to my class, I began to ask myself, “is radio […]

Crowd Funding For Musicians

Crowd Funding For Musicians

In the past 9 months I have participated in more crowd funding related activities than have in my entire life. It might be coincidental but regardless it has been eye opening. It started last summer when Still Remains launched a campaign on Kickstarter where their goal was to raise money to record and self-release an […]

Band Merchandising

Band Merchandising

There was a time when musicians would go on tour purely to market their albums. Yes they would make money in the process, but there was no internet to reach a global audience. Sales were driven by traditional marketing and radio had all of the power. Now-a-days, its quite a different story. Internet access, mobile […]

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31 Mar College Radio Dial

College Radio Promotion in 2014

Last night I was fortunate enough to have Bram from the syndicate presenting to my class, Music Business Marketing, at IUPUI. Bram is a tenured music industry veteran and he has extensive experience in metal

21 Mar Crowdfunding

Crowd Funding For Musicians

In the past 9 months I have participated in more crowd funding related activities than have in my entire life. It might be coincidental but regardless it has been eye opening. It started last summer

13 Nov Selling T Shirts

Band Merchandising

There was a time when musicians would go on tour purely to market their albums. Yes they would make money in the process, but there was no internet to reach a global audience. Sales were

23 Oct bandposter

You Need Band Posters!

Band posters. We’ve all seen them. Many of you probably have vivid childhood memories of plastering them all over your bedroom. I distinctly remember getting a call from a friend when they saw the Haste

4 Oct Goldberg Haste the Day

Life On the Road

Clearly this woman had just gotten out of bed to see what all the noise was upstairs. Of course this was RJ's mother and before I could say a thing, she painstakingly spoke in her

13 Aug Print vs. Digital

Your Marketing Should Help You Meet Your Fans.

If you’ve been watching the news over the past week or so, you might have seen that Jeff Bezos, the founder of Amazon, purchased the Washington Post newspaper. The buyout has got a lot of

14 Jun jobspart2

Music Business Jobs Part 2

A few weeks ago I posted a blog in response to a lot of inquiries having to do with getting a job in music. This blog is to be the add-on to “Music Business Jobs.”

11 Jun Start Today

The Parallels Between Bands and Startups

Over the past 9 months I’ve been working on launching a software product into the market place. I have been up to my eyeballs in executive summaries, fine-tuning business plans, tweaking pro-formas, marketing plans, sales

20 May Music Jobs

Music Business Jobs

There have been a lot of questions lately relating to the jobs in the music industry. If you want to get into music, you have to be strategic. There are so many people wanting to

22 Apr textingfeatured

Free Text Messaging Platform for Musicians

Ever think about having a phone number that your fans could use to communicate with you? Years ago there was a tool called SayNow that gave bands the ability to send voice messages and text

30 Mar conversion-in-a-box

Offer a Free Download Instead of a Stream

In recent months, I have given great consideration to the value of offering free streams of new music. All the way back to when I was just starting out in the business, there was a

25 Mar stillremains2

Still Remains Kickstarter

There is a lot of debate going on out there about whether or not it is “cool” for bands both new and old to ask their fans to fund their album-making and marketing process. ┬áMy